Category: Design Principles
Stop Designing for Robots
Let’s face it, sometimes design feels like a black hole of jargon and pretentiousness. You’ve got your “user journeys,” your “brand archetypes,” and your “synergistic design solutions.” It’s enough to make you want to chuck your laptop out the window and join a monastery. But hold on! Before you give up on design altogether, remember…
E-Commerce Web Design Secrets
Let’s face it, your e-commerce website is your digital storefront. It’s where you woo customers, showcase your amazing products, and ultimately, make those sweet, sweet sales. But if your site looks like a dusty flea market and feels like navigating a maze blindfolded, you’re missing out on a whole ocean of potential customers. Fear not,…
The Intersection of Web and Product Design
The lines between web and product design are becoming increasingly blurred. As technology continues to evolve, the distinction between digital and physical products is disappearing. In this post, we’ll explore the intersection of web and product design, and discuss the implications for designers, businesses, and users. The Rise of Digital-Physical Products The rise of digital-physical…
How to Create a Consistent Brand Identity
A strong brand identity is essential for building trust, recognition, and loyalty with your target audience. However, maintaining a consistent brand identity across multiple touchpoints, including your website and products, can be a challenge. In this post, we’ll explore the importance of consistent brand identity and provide tips on how to create a cohesive brand…
The Role of Storytelling in Web and Product Design
Storytelling is a powerful tool that has been used for centuries to engage, inspire, and connect with people. In the context of web and product design, storytelling can be used to create a more immersive and memorable user experience. In this post, we’ll explore the role of storytelling in web and product design, and provide…
Designing for User Experience Across Multiple Touchpoints
In today’s digital age, users interact with brands across multiple touchpoints, from websites and mobile apps to social media and physical stores. Each touchpoint presents an opportunity to create a positive or negative user experience, and it’s essential to design for user experience across all of them. What is User Experience? User experience (UX) refers…
The Benefits of Minimalist Web Designs
In today’s digital age, websites are more than just a collection of information – they’re an experience. And, just like a cluttered room can be overwhelming, a cluttered website can be distracting and off-putting to visitors. That’s where minimalist web design comes in. By stripping away the unnecessary and focusing on the essential, minimalist web…
How to Design for Conversion: Tips and Best Practices
As a designer, your goal is not only to create a visually appealing website, but also to drive conversions. Whether it’s filling out a form, making a purchase, or subscribing to a newsletter, conversions are the lifeblood of any online business. In this post, we’ll explore the art of designing for conversion, and provide tips…
Logo Design Tips: Creating a Mark That Makes a Lasting Impression
Your logo is the face of your brand. It’s the visual representation of your company, product, or service, and it plays a crucial role in shaping how people perceive you. A well-designed logo can be memorable, impactful, and instantly recognizable, while a poorly designed one can leave a negative impression and damage your brand image.…
Unlocking Accessibility for Website Design
In today’s digital world, everyone deserves equal access to information and online experiences. That’s where web accessibility comes in. Accessibility means designing websites that can be used by people with a wide range of abilities, including those with visual, auditory, motor, or cognitive impairments. Why is Accessibility Important? Ethical Responsibility: It’s simply the right thing…